SEO Training in Kolkata

Lensel Academy is professional and trusted choice for SEO Training in Kolkata for those who want make career in part of digital marketing area.

SEO Training At LENSEL Academy

Want to have a career in the search engine industry? Already into working with website ranks on Search Engine Results Pages? Undertaking an SEO training program in most recommended for you.

Why Become An SEO Expert?

SEO Training in Kolkata

Search Engine Optimisation, a part of Digital Marketing, is presently an industry brimming with job opportunities. Market experts believe our country is soon going to be a hub of the very first generation of business enthusiasts, leaders, and entrepreneurs in the Digital Marketing sphere. This is partly due to the increasing demand of businesses for an online presence, aka website, and partly due to the wish for persistent online visibility. Businesses want content-rich sites that can convert. And what can be a more economical and measurable way than digital marketing? The demand for trained professionals, hence, is rising as well. SEO experts who decide to upskill would certainly have a fair chance of grabbing the best jobs in the industry.

Get Trained At LENSEL Academy

At our training centre, we are entirely dedicated to authentic, ethical, and result-oriented SEO training. We have designed the course content in such a way that the industry requirements are met to the fullest and students imparted with individual care. Our mission is to prepare the aspirants with traditional as well as contemporary techniques and the best practices regarding white-hat SEO. During the course, you will learn how to plan and execute fair Search Engine Optimisation strategies which can be applied to client websites. The course at LENSEL Academy will further help you understand the algorithms of various search engines, including Google. By the end of the course, you will be able to handle SEO projects with confidence and success.

Best SEO Courses in Kolkata

Course Details

  • Duration: 40 hours.
  • Modules:

Module 1: Introduction to SEO

An insight into SEO, various types of search engines, how search engines function, about algorithms, search crawlers and search bots, on-page and off-page SEO, white-hat and black-hat SEO, understanding SERPs.

Module 2: Introduction to HTML Structure

Optimising HTML structure of webpages for SEO, understanding the elements, tags, and attributes of HTML, understanding semantic errors, W3C validation

Module 3: Keyword Research

Keywords / keyphrases and their role in SEO, importance of long tail keywords, manual analysis of keywords, analysis using tools like Google AdWords, understanding and calculating Keyword Efficiency Index (KEI), understanding Latent Semantic Indexing (LSI) keywords, calculating keyword density, avoiding over optimisation, avoiding black-hat SEO and keyword stuffing.

Module 4: On-Page SEO

Title optimisation, Meta description, Robots optimisation, Geo Tags optimisation, Header optimisation, SEO-oriented content creation, keyword placement, site structure and link optimisation, URL optimisation, breadcrumbs optimisation, link title and anchor text optimisation, inbound and outbound link optimisation, image optimisation, alt tag optimisation, footer optimisation, website structure and layout optimisation, JavaScript, CSS, and coding optimisation

Module 5: Structured Data Markup

Introduction to Rich Snippet Markup and Structured Data, implementing Structured Data in SEO, business-specific Rich Snippet Markup, understanding Schema – its implementation, test, and analysis

Module 6: Search Console and Analytics

Introduction to Search Console (Google and Microsoft Bing Webmaster), integrating webmaster with self-hosted author website, understanding Google Analytics and its usage, activating Google Analytics on a self-hosted author website, Data Analysis, Data Mining, creating and managing Custom Reports via Google Analytics

Module 7: Blogging

Introduction to blogging, setting up blogs via well-known media (WordPress, Blogger, Medium), WP SEO Plugin, Super Cache Plugin, Yoast SEO Plugin, Optimising blogs for SEO, publishing content on optimised blog, integrating blog with website

Module 8: Competition Analysis

Analysing inbound links (backlinks), generating backlink report, backlink research on competition websites, understanding Google Operator Search.

Module 9: Off-Page SEO

Understanding organic and unethical backlinking, understanding nofollow and dofollow links, understanding editorial and non-editorial links, introduction to Page Rank (PR) and the influence of backlinks on it, directory submission, business listing, social bookmarking, blog commenting, classified backlinks, SEO content writing, Press Release writing, concept of Alexa ranking, Web 2.0, YouTube optimisation, PowerPoint Presentation, using social networking platforms for link building

Module 10: Live Project Development

On successful completion of the course, students will be given a Live SEO project (domestic or international) to work on. The assigned student will have to carry out the project under the guidance of a senior SEO expert from our unit.

Who Should Attend This Course?

  • Individuals who want to kickstart a full-time career in Search Engines and Digital Marketing.
  • Freelancers who want to work from home.
  • Professionals belonging to the sales and marketing sector.
  • IT professionals who have an interest in websites and their ranking on search engines.
  • Web designers, web developers and graphic designers.
  • Mobile application designers and developers.
  • Writers, content marketers, avid bloggers.
  • Inbound marketers, social media optimisers, and webmasters.
  • Business owners, entrepreneurs, bootstrapped Internet-based startups.

What Is Special About Our SEO Training Program?

  • Completely job-oriented.
  • Meets industry requirements via ethical means.
  • Encompasses the vital aspects of SEO.
  • Facilitates live project execution (domestic and international).

Why Choose LENSEL Academy?

  • Experienced SEO experts impart the lessons.
  • Ethical, industry-standard course content
  • Opportunity to learn SEO from the fundamentals.
  • Weekend batches available for professionals.
  • Course fee absolutely affordable.
  • 100% assistance in placement post training.

Other Resources For SEO Training

Wish to become an SEO expert? Enroll in a training program only with LENSEL Academy. To know more about SEO Training in Kolkata, you may contact or call us at +91 90 7333 9700